One thing that has been happening a lot with social media is that a lot of advertisers are telling social media to get rid of the toxic and offensive content that is on there or else they will refuse to advertise on the platform. One of the companies that has been telling social media to clean up content is Uniliever. Given that there has been a lot of offensive content online lately, advertisers have been feeling the need to pull out of platforms like YouTube, Facebook and Twitter. Therefore, these platforms are scrambling to find out what they need to do to keep their advertisers.
While it does sound good to bring forth more moderation to social media when it comes to content, it does raise certain questions. One question is whether or not it is truly good for the community in that it can have an effect on free speech. Another concern is that there are some people who are offended by an overwhelming amount of things that are said. This is when it is important for companies to draw the line as to what is truly offensive and what is not. One thing that could be dangerous is catering to the lowest common denominator.
Fortunately, there has been specification on what is considered toxic and what they are going to go for. One thing that has been happening online is fake news. This is one thing that is not good for any type of business.