When creating a social media campaign, it is a good idea to incorporate influencer marketing into your strategy. Influencer marketing is when you get a popular social media profile to give you a positive mention or review.
There are two kinds of influencers. Most businesses go straight to the large influencers. These are influencers with hundreds of thousands of followers. However, they often have a very broad audience. Their audience is interested in various things. This can be good for you if you have a large business that appeals to many people.
If, however, you have a business that is particularly specific and appeals to a specific audience and demographic, then you should consider using micro-influencers. Micro-influencers are smaller influencers that do not have as large a following as macro-influencers. However, their following is often more targeted to a specific niche. They are also often more engaged. You may reach fewer people, but by using micro-influencers, you can get higher conversion rates.
You may even have customers and followers who are micro-influencers themselves. These people will be more likely to be willing to work with you, and their audience will be more likely to be aligned with your own.
You can also simply search for micro-influencers by conducting a social media search using various hashtags and keywords. Make sure to be as specific as possible. There are also tools, like Mention, that help you find influencers.