Social media campaigns are starting to play a larger role in political elections. Take Doug Jones’ recent win in Alabama, for example. This is the first time a Democrat won a Senate seat in Alabama in twenty five years. A large part of his success can be traced back to his online campaigns, especially on social media.
Doug Jones used an online platform called ActBlue to raise money for his campaign. ActBlue has raised over 474 million dollars overall for all of its users during this year alone.
Of course, Doug Jones is not the first to use online funding for an election campaign. Former President Barack Obama did the same thing in 2008 when he was running for the presidency for the first time. Barack Obama also used social media platforms such as Youtube to spread his message.
Politicians all around the world are starting to use online resources. For example, in the race for the presidency in Finland, the one who came in second place had very little resources in terms of funding and staff, but still managed to come in second place because of his efforts on social networks such as Facebook and Twitter.
Social media now offers a window into data about election campaigns. Since election campaigns are now using social media platforms, data can be pulled from those platforms to find out more about their campaigns. In general, crowdfunding and online campaigns are the future of political elections.