A social media campaign gives you the opportunity to take your business to the next level. You will be able to reach a bigger audience. That is why the return on investment can be high. If your campaign is stagnant, then there are a number of things that you can do to revive it.
Your campaign may be stagnant because you have been using the same tactics for years. That is why it is time for you to use different tactics. Create new and engaging posts on your page. You may also want to post your content at different times.
You will need to interact with your followers. Even though you can reach a lot of followers on social media at one time, nothing beats one on one interactions. Using visual content is another way that you can revive your social media campaign. Most people would rather watch a video than read a blog post or article.
Sponsoring a contest will help revive your social media campaign. Contests give people a reason to like and follow your business. You do not want to rely on just one brand. You can start satellite personal brands. Furthermore, you should keep tabs on what your competitors are doing. You should pay attention to who is following them and what they are interested in. Try using some of the strategies that your competitors use.