When posting on social media, it is important to use the following tips to make your social media campaigns successful. The following are all trends that are increasingly found in social media campaigns.
One is to include rich forms of content. Basically, this means content that increases engagement. One example of this would be videos. Another would gifs, which are extremely popular. Memes are also included, as are polls.
You should also focus on user generated content. This means that if a customer posts a photo of themselves happily using your product, you should promote that photo by displaying it on your own feed and by reposting it. User generated content is extremely powerful, because people trust recommendations from people who are like them.
You should also focus on the type of content you put out. On one hand, you want to post evergreen content, which is content that will always be relevant. However, at other times, it is a good idea to post time limited content, as this usually generates more engagement and more buzz.
You also have to make sure that your content is optimized for mobile devices. For example, if you are sending out emails, make sure to use a template that works on mobile devices. The same goes for social media campaigns. Make sure that the pictures appear nicely on mobile devices.