How Fabletics is Changing the Fashion Industry

When choosing athletic wear, most women are stuck between two important choices: affordable and fashionable. For a very long time, the sportswear market for women has experienced a wide gap. In the year 2010, the activewear product demand increased significantly. Not many people in business were willing to venture into this profitable department. Adam Goldenberg and Don Ressler, however, felt that they can change the industry and introduce what the women were looking for. The businessmen realized some of the trends that were on the market, and they chose to make it even better.This was a perfect business opportunity for the investors. After bringing their funds together, the two business partners founded a company known as Fabletics.

 

Since its introduction into the modern market, Fabletics has proven that the investors were right for venturing into the competitive activewear department. The company focuses on giving the modern woman workout clothes that are functional, fashionable and above all, very affordable. The business partners put their heads to work and finally came up with the kind of clothes the women were looking for.

 

The businessmen have a different and unique way of handling the business. Most of the big brands in the market were only looking at the current trends without thinking about what the consumers were looking for. The company started looking for ways to understand the consumer tastes and focus. Through these tests, the company learned about some of the problems that the women were experiencing. The successful entrepreneurs used the information acquired to conquer the market.

 

Before the introduction Fabletics, most people in business were manufacturing cloths that were garish, ill-fitting and very expensive. This means that most of the people were not able to afford the ill-fitting clothes.The consumers said that the kind of clothes they were getting were not comfortable, making it even difficult to exercise and live a good life.With Fabletics, women can now wear clothes that make them look good without spending too much money.

 

Adam Goldenberg and Don Ressler have been instrumental in the success of the fashion brand. The two businessmen have been in the market for a while now, and they have a lot of expertise in the fashion world. The partners have the ability to spot trendy styles and at the end of the day give the consumer the kind of fashion they are looking for.The teams of professionals working for Fabletics are also experienced, and they have done a lot to make the consumers happy. http://www.entrepreneur.wiki/Adam_Goldenberg

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