Porfirio Sanchez Galindo: Thinking About New Marketing Methods

Televisa is known to be the largest media corporation in Latin America, and they have been working so hard to introduce new forms of communication and entertainment to their customers. Whenever the company is introducing new projects, Porfirio Sanchez Galindo, the company’s director general of economic analysis and special projects, is making sure that it will be a hit and that the people would have a positive reception of the new innovations in telecommunications that Televisa will be introducing. His brilliant mind gave birth to several projects involving Televisa that ended up being successful.

Before taking up his current position, Porfirio Sanchez Galindo is serving at the lower management level. He has been with Televisa for a long period of time, but cannot see himself growing inside the company. He decided to look for another job at a different company, and managed to find an offer from the World Bank. He believes that by transferring to the World Bank, his career would eventually progress. However, the executive president of Televisa found out about his plans and called him up to negotiate. He was informed that he will be given a promotion, and pleaded him to stay. Porfirio Sanchez Galindo grabbed the opportunity, knowing that the company he is working for has a positive reputation. Immediately after signing the deal, he jumped from his position as the advisor to the finance secretary into being the director general of economic analysis and special projects. He is now responsible for the marketing strategy of the company, as well as the telecommunication aspects of Televisa.

Porfirio Sanchez Galindo is working hard to prove to Televisa that their decision to promote him is worth it, and he is currently working on a telecommunications project called YOO. This telecommunications project is actually a marketing strategy that aims to provide basic television, telephone and internet service to homes throughout Latin America. These services are being sold in bundles, at a very affordable price. The project is being overseen by Porfirio Sanchez Galindo, and according to their statistics, the revenue of the company from the bundles are growing, and it is expected to rise in the years to come.

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