One of the greatest challenges to global travel is the affordability of the air ticket. Many travelers find it difficult to realize their dream of visiting the holiday destination of their dreams because of the relatively expensive air tickets charged by airlines across the world. However, the recent flooding of ancient cities in Europe by tourists drawn from all over the world is a growing indication of a growing trend in the tourism sector fuelled by several factors including cheaper means of transport offered by budget airlines. Budget airlines offer low-cost air tickets in a move that has seen more people afford the once expensive traveling cost to these tourist destinations.
The role played by budget airlines in global travel is bound to increase significantly over the coming years with more airlines announcing the launch of low-cost airlines. More promising is the news that airlines such as British Airways and WOW-owned Icelandic Air have launched the low-cost airlines for even long-haul air travel. The new trend marks a significant change in air travel policy, which is has for many years been a reserve for those travelers who are relatively financially affluent and could afford the high cost of long-haul air travel.
While the current developments are being viewed in economic terms with the flooding of European cities by tourists a case in point, low-cost air travel including for long-haul travels has far reaching potential benefits. While the economies of these tourists destination are in line to thrive, the resulting social and cultural exchanges cannot be overlooked. It will open new frontiers of world travel including hinterlands with pristine and inviting environments but could not be reached by foreign travelers due to socio-economic reasons. The business world is also bound to benefit greatly with local and international corporations find new and affordable means to reach new economies and potential markets.