Domino’s is betting on its Facebook Live Movie Nights to attract viewers by rewarding them with a 20 percent pizza discount code at the end of the comedy classic. As more viewers watch the movie, Domino’s will raise the discount. Ferris Bueller’s Day Off is the first free live streaming movie in Domino’s social media campaign; it will debut on Sunday, June 11th at 7PM ET, the 31st anniversary of the movie’s debut in theaters.
When Facebook Live debuted in 2015, marketers immediately began broadcasting to the popular social media’s vast audience. MGM-owned EPIX, a premium cable network that owns the rights to stream Ferris Bueller’s Day Off, carries out Domino’s campaign. EPIX is offering a 30-day free trial to viewers as well. Domino’s Pizza Ferris Bueller-themed ads, created by CP&B, have been running since April, however, Paramount Pictures forbid mentioning the name Ferris Bueller.
Domino’s has already used various technologies to sell more pizza, including having drones deliver pizzas in New Zealand and robot deliveries in Germany and the Netherlands, where customers received a code to unlock a hold in the robot to retrieve their order.
While Facebook generally frowns on publishers posted pre-recorded content on Facebook Live, Domino’s and EPIX received a waiver because Facebook is interested in introducing more users to Facebook Live. Hoping to have fans of the iconic film tune in, Russell Weiner, president of Domino’s USA. “Now fans of the movie can interact live with each other and even order and enjoy a pizza, all from the comfort of their favorite screen.” It makes a person wonder why a popcorn chain has not taken advantage of streaming movies on Facebook live, since popcorn and movies are a classic combination.