Most businesses in social media platform focus on popularity or profitability. For those who focus on profitability, they ensure their brand comes out at the top of every advert. On the other hand, those focusing on popularity engage in working for better business capabilities in a manner that is not depicted in the industry. They will also concentrate on developing a new trend to have this business known by all people through the launched adverts. Businesses always work for the benefit of those seeking to achieve better business through the animation of strategic entities.
Most of those businesses engaged in popularity will gather tons of followers by their side to share their influence to untapped resources in networks. For those that are geared towards profitability will engage in seeking the company of those who they consider their client-base. This is the reason why they will always strive to achieve profitability as the main source in business. The businesses that have gained market advantage need not get themselves advertised. However, they will seek popularity among the people. Those that have not achieved market power will use social media to create a platform that seeks to educate them on how to achieve the market advantage.
At one point in time, each business was using social media as the best way to achieve business. For this reason, profit was the main thing concerning the people. Once they achieve profitability, they will seek to achieve better business through the development of functionalities in a manner that is not paralleled in the industry.