It was recently reported that 78 percent of businesses in America had a dedicated team to market the business on social media. Compared to one year ago, this was an increase from 67 percent. This is an indication that organizations are aware of the role that a social media campaign plays when it comes to engaging and attracting customers. It was also reported by the Webbiquity that 83 percent of customers disliked most of the social media campaigns. For a business to effectively use social media campaign, they should know how to set goals and at the same time know how to achieve these goals. Some of the successful social media campaigns that have been conducted in the recent past include.
Tvibes is a company that specializes in offering television services and recently implemented a successful social media campaign on Facebook. The company is well known for its humble beginning as it was established in the year 2014. TVibes gives its users the power to decide which audiences watch their programs. The main goal of their social media campaign was to create a base of loyal and active users. They had the objective of encouraging their users to use their app to store videos. The founders of the startup decided to use Facebook to accumulate as many users as possible. With a sign-up, it was possible to log in and have a look into their channels. They used a strategy called lookalike audiences where they targeted people depending on the videos they watched. After this campaign, the company realized more than 50 percent sign-ups that were driven by Facebook, a 20 percent increase in engagement rates and an increase in the number of loyal customers by 10 percent.
Glue is another company that recently used social media campaigns to improve its business. To increase the number of apps being installed, the company recently embarked on an Instagram campaign. At the end of the campaign, the company reported 800,000 impressions as well as a 39 percent increase in the number of installations. Other businesses that have recently used social media campaign to boost their business include Dacia, Redbull and Girl Scouts.