April Fools Day is a fun tradition in which we all try to pull one over on our friends or family on a particular day. It is always best to try to be as convincing as possible and see if you can get someone to believe something truly ridiculous. However, it is not just for individuals to do with their family and friends. Now, companies are getting involved with it on their social media platforms as well. If they are successful with their joke it can quickly turn into a viral success for their brand.
This year was no letdown when it came to the jokes. Companies like Papa Johns Pizza and McDonald’s made jokes about some of their products that looked like actual commercials. In the case of Papa Johns it was an Internet spot that talked about how the company would begin to sell its famous garlic sauce in gallon containers. People love that garlic sauce so why not buy more?!
While things like this are really funny to share with people on social media, this is not the first year that this has gone on. In fact, many companies have done this type of thing for quite a while. For example, Google has been at it for quite a while, fooling people for years.
In 2007 the company made a joke about introducing a new product known as G-mail paper. They said that it was a product which would automatically print out your e-mails for you, stack them all up in boxes, and deliver them to your door. The Huffington Post even stated that Google went so far as to create a very convincing website about the product as well. They really took it pretty far to try to convince people of this little joke.
The best part for companies about April Fool’s Day is that most people do not mind being taken for a ride on this day. They enjoy the fact that they got had and they can laugh about it. Considering this, many companies are now embracing the so called holiday and using it for their viral marketing purposes, often to great effect.