Gina Shkeda is a vlogger who shows followers how to apply makeup and discusses current cosmetic trends. She has nearly half a million followers on YouTube, and nearly a million people follow her on Instagram. It’s clear to see that Shkeda has significant influence in the social media world, and she’s using her platform to inspire women who have skewed ideas about what it means to be beautiful.
The beauty standards that society has placed on women are next to impossible to achieve, and women of all ages often feel overwhelmed and not good enough. It looks like Shkeda is here to change that.
Last week, the popular beauty vlogger posted a photo of her in bed. It looked as though she was waking up, but looked gorgeous, even though the picture showed that she wasn’t wearing any makeup.
One of her social media followers, Paige Matthews, commented that if she were as pretty as Shkeda, she’d have a much better life. Gina quickly responded to Matthew’s “compliment” by letting the social media user known that she had lash extensions, microbladed eyebrows and lip injections. Shkeda jokingly admitted that she didn’t even “look like herself” and encouraged the Paige to embrace her own beauty, telling her that she was “flawless.”
Although cosmetic surgeries are becoming less obvious to the untrained eye these days, Shkeda thinks it’s important to be truthful about the things she’s done to enhance her look. She wants women to have a realistic mindset about beauty, and hopes that society in general will adopt more practical expectations about female beauty. She shares that she feels women compare themselves so much, especially on the internet, and forget about the minor changes they can make to their appearance to increase confidence. Shkeda shared this information in an email to the Huffington Post recently.
According to Shkeda, it’s essential for “the every-day woman” to keep in mind that models, celebrities and beauty bloggers have to keep up their appearance as part of their job. If these professionals don’t look their best and start to lose endorsements or professional opportunities, it can take a toll on their self esteem, she asserts. Women who are not in these industries are now taking on this same pressure, and Shkeda shares that it’s important for young girls to learn not to compare themselves to others early in life, so they can become confident and secure women.