Social media websites like Facebook and Twitter allow business and page owners to campaign their sites. This involves placing your page on the forefront of the site, giving millions of people the ability to view your company and what types of services you offer. Social media campaigning can be pretty expensive, so it is essential that you incorporate this into your budget before going forward.
Besides social media campaigns, it is crucial that business owners have a solid and well-maintained page. Facebook allows visitors to leave reviews on your page that others will be able to see. The problem with these reviews is that some of them can be negatively-based, which ultimately hurts the credibility of your company. The last thing you should do with a negative review is to threaten legal action against the person who left it. First, taking legal action against a simple review, no matter how defaming, is expensive and not worth your time. Secondly, going after someone because of a review they left is unprofessional and poisons that person’s experience with your business. Whether or not they retract their review, you still have one less person using your services.
The best way to handle reviews of any kind, even those that are slanderous to your business, is to talk to the reviewer and ask them what you can do to make their experience better or assure them that your company is all it claims to be. The moment you threaten legal action with a reviewer, you’re setting yourself up for failure and are making enemies with people who could potentially be regular clients or good word-of-mouth advertisers. If someone likes your company and feels they were treated fairly, they are more likely to tell other people about your business, which can help to bring in more customers in the long run.