Social media campaigning is an ideal way to drive traffic to your social media pages, website and local business. With a successful campaign, you should expect to bring in hundreds of new customers all looking to utilize your services. With a campaign done on sites like Twitter and Facebook, you should put your full focus on specific business objectives. These goals might include building email subscription lists, increasing traffic to your site, getting feedback from clients or improving the overall engagement of your brand.
Your objective for running a successful social media campaign should be both measurable and discrete. Before the campaign is launched, you should obtain a baseline calculation of a targeted metric that will track any changes performed throughout the actual marketing campaign. Objectives should be calculated according to the message you wish to convey and your target audience. For example, varying demographics have different preferences for what they’d like to see on a social media platform. This encourages business owners to customize their campaign to the specific audience of their choosing.
Be sure to use tools to track the metrics of the campaign to ensure that it is bringing in the visitor traffic that you wish. There are a variety of free social media marketing applications that you can download that will track tweets, likes, shares and keywords regarding your brand. Some apps even identify who is viewing your social media posts and how they’re responding to them. You’ll be able to see how long a person is visiting your page and where they’ve come from.
A definitive timeline for the campaign needs to be established to avoid overspending. Campaigning on Facebook and Twitter can be incredibly expensive, so you need to keep it short and sweet. Get your point across, but don’t spend too much money trying to accomplish this goal.