Why Businesses Utilize Social Media Campaigns

Social media sites like Facebook and Twitter allow page owners to create campaigns, which are sponsored posts found on the front page of people’s timelines. What this does it help people find your page without having to do a search for it. You’re marketing to a wider audience that might not have been able to find you otherwise. After running a successful social media campaign, you could potentially bring in thousands of new customers who are visiting your pages and sites on a daily basis.


Campaigning isn’t just for the large conglomerate companies that have the marketing department to run this type of advertisement. Social media campaigns are great for new business owners and startups looking to bring in new clientele. Because it can be difficult to run a successful business in its first year, expanding your audience to include social media goers is essential. The issue with advertising on the front page of sites like Twitter and Facebook is the price associated with the creation of your ads. On average, you should expect to pay a few hundred to a few thousand dollars depending on your target audience. For example, Facebook charges a smaller fee to a business owner who only wants to reach 100 people and a much larger fee if you’d like to reach 1,000.


When you campaign on social media sites, you need to be prepared for a large flow of traffic to your page. This includes people who are going to have questions, leave comments and who might also write reviews. With your campaign, you need to have a good customer service team put into place who work hard to reply to client feedback. This gives your site a professional and responsive feel and this will encourage visitors to want to utilize your company’s services.


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