Richard Lowe, an author, believes that among all the social media platforms, LinkedIn is the most beneficial for professionals. It gives individuals the opportunity to make the rest of the world aware of their skills, strengths, and how they can be of service to them. A good LinkedIn profile should be able to reflect your professionalism and expertise, irrespective of what role you play in the world of business. The two primary metrics in LinkedIn are profile views (they show how much interest people have to know more about you), and connections (used to measure how professionally connected you are). Therefore, the higher the number of both profile views and connections, the better it is for you.
This article summarizes tips shared by Marcia Layton Turner, a Forbes Contributor, on how to increase your LinkedIn profile views and connections.
1. Make sure that your current profile picture is up to date, and also, capable of depicting the highest level of professionalism. Pay special attention to the background of the photo and eliminate any distractions. If you cannot develop a professional photo on your own, consider spending money on it.
2. Focus on your headline. Rephrase it using keywords that the people you are targeting identify with. A good approach is to use your current job title or your skills. Remember, your headline will determine whether someone will continue reading your profile or not. Symbols are the most effective tools for separating titles or skills. You may use asterisks or stars to make them stand apart.
3. Use the summary section to bring out the expertise and professionalism in you. Make it easy for your audience to notice how well-versed you are in the things that happen in your industry. For instance, using first person narrative, begin by describing your industry, the challenges it is facing, and where you see it in the future.
4. It is time to change that URL assigned to you by LinkedIn. Use your first and last name, or initials.
5. Include a minimum of five skills to increase those profile views.
6. Testimonials from your former customers, bosses, existing clients, and employees, add to your credibility.
7. Make a point of posting updates and articles on a regular basis. If you run a personal or business blog, or you usually write for another platform, link such posts to your LinkedIn profile. It is another way of displaying your skills and talents.