The advertising agency Mullen Lowe’s founder, José Borghi, is distinguished as the proprietor of one of Brazil’s foremost productive marketing ventures. The profit-making agency, was once known as, Borghi Lowe. The agency, is legendary for their esteemed status in Brazil’s top register, of the most illustrious and impressive promotional agencies. Mr. José Borghi, is the brains responsible for manufacturing the exceptionally fashionable televised commercial, broadcast all over the nation of Brazil. The televised ad was conceived using children, melodically singing and choreographically dancing, while they were clothed in a series of well-made costumes, to appear as if the children were stuffed animals.
José Borghi’s extraordinarily productive industrial foray into the televised commercial career, initiated from an assortment of worries during his childhood, with quite a lot of, obstructions for José to get through. While José was still a boy in middle school, José came up against a progression of uncertainties, pertaining to the career future that he should consider pursuing. These distracting uncertainties, left his mind, shortly after José ‘s sister, encouraged José to go out with her and experience a viewing of televised commercial videos that were being presented on exhibition, at the local Brazilian Castro Neves Theater.
The theater presented for the audience a large grouping, of the foremost, highly successful televised promotional videos, that had been aired across the nation of Brazil. The chosen commercials, had each been granted a trophy, of the respected Lion Award, which is exclusively available, from the Cannes Film Festival. During the exhibition of the commercials, José experienced encouragement and envisioned owning a popular Lion Award, of his very own. This feeling, encouraged José to get ready for his upcoming vocation, to take on imaginative televised commercials, as his career path to success.José struggled for several years, at many commercial activities, in Brazil, including the well-known FCB. Ultimately, forming his own commercial agency. José and Erh Ray, his partner and friend, produced the promotional agency, BorghiErh. Lowe and partners soon took interest and they united to Mullen Lowe, with their associate, Mullen Group.