There is no doubt that NASA has enhanced its social media skills within the past few years. Perhaps this should come as no surprise; after all, some of the most exciting news in the universe is coming to us courtesy of the most famous aeronautical agency in the world. This time around, the team managed to generate a lot of buzz by comparing the physical performance of two brothers. Astronauts Mark Kelly and Scott Kelly happen to be twins, which only adds to the fun.
This time, it was Scott who was in space and Mark who remained grounded on our planet. Throughout the year, NASA reported all of the differences in their bodies as they went about their days. Although it may seem like a fun experiment designed for social media fun, the results are actually being used for some very important research on how the human body reacts to the environment of space.
After all, if we are going to start making major moves to get to Mars—which is a two-year journey—it is imperative that we study some of these health factors. Twitter users couldn’t get enough. of the Kelly brothers’ comparisons, making NASA’s social media campaign very popular. With 2017 in full swing now, it should be fascinating to see what else NASA is going to do in order to capture the fickle attention spans of social media users.
With some of the best photos and state-of-the-art technology in the world, of course, it seems like social media campaigns from NASA are set up for success.