Social media has been used by companies for years to improve their traffic, increase sales and eradicate dull performance. Campaigning is a relatively new concept designed by sites like Facebook and Twitter to help companies further grow their client base. Campaigning is a lot different from owning a page and simply keeping it updated. A social media campaign is a front page advertisement or news story that is based on a recent change to your company. This recent change can include a sale, location move or improved product.
Campaigning can be difficult without the right team by your side. You’ll need a team of editors, photographers, tech support experts and writers who can help with the underlying details of the campaign before it is launched. The overall success of your campaign is reliant on the work that was put into creating it. If you don’t have the right team to assist you, the campaign will be a waste of time and funds. It can often be expensive to hire professionals to help with a campaign, but it is well worth the investment when you begin to see an increase in product sales (source).
The platform your campaign is launched on should be on a popular website. Sites like Twitter and Facebook are ideal for these campaigns because of the amount of members who visit the site each day. Lesser known social media sites will not bring in as much revenue as campaigning with Facebook or Twitter, though it can be more expensive to use these companies to market your business. Put a little money aside to begin creating a campaign and when it is all finalized, you can launch it to the world. Customer support is key for the launch, as you will often have a flow of questions and concerns coming in when people learn about your brand.