Exploring the Growth and Success of Fabletics Under Don Ressler

 

Kate Hudson is one person with many credits tied to her name. She is an acclaimed Oscar-nominated actress whose prominence has continuously risen to global standards over the years. Currently, the modern mother is not only a bestselling author of the New York Times but also a renowned fashion icon. Her latest feat includes being an international fashion entrepreneur.

 

Kate Hudson’s recent popularity is owned to the success of her latest venture, an activewear brand known as Fabletics. Since its inception in 2013, Fabletics has grown into a global brand with more than one million VIP members around the world and thousands of employees. This achievement has been attained in just about three years.

 

According to Kate, the creation of Fabletics was driven by the idea to make fashion and fitness accessible to as many people as possible. Fortunately, the idea quickly caught momentum and grew into a successful business. TechStyle, the parent company behind Fabletics attained unicorn and billion-dollar valuation status in 2014. This was after Fabletics had experienced an exceptional triple-digit growth just after two years of operation.

 

Initially, Fabletics was founded to operate as an online brand. After a few accomplishments, it ventured into establishing various brick-and-mortar stores. Since then, the brand boasts of about 18 stores with expansion plans to cope with the company’s increasing market share. Additionally, the brand has bolstered its global presence in various parts around the world including Australia, Germany, Spain, Canada, the Netherlands, France and the UK.

Don Ressler is an avid entrepreneur by his own standards. He is the brain behind the creation and success of several startups such as Intelligent Beauty. Don met his current friend and business partner, Adam Goldenberg after Intermix Media bought his startup, FitnessHeaven.com. Since then, the two partners have built a well-established and billion-dollar valued business, known as TechStyle. TechStyle is behind several successful brands in the fashion industry including Fabletics, JustFab, ShoeDazzle, FL2 and FabKids.

 

In an interview with Brandettes.com, Don Ressler cited that he and his wife, Ginger, they have always had a passion for fitness. This contributed to the realization of a gap in the fashion industry. As such, Don Ressler and Adam Goldenberg identified that many people are leading their everyday lives in comfortable clothes, which still maintain a good look. This led to their meet up with Kate Hudson who shared her vision for creating a fashion lifestyle brand. Since then, Fabletics has become a top brand that recently created a men’s fashion line called FL2.

Chart the path that Don Ressler is on via his CrunchBase page here: https://www.crunchbase.com/person/don-ressler/timeline#/timeline/index

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