Month: January 2017

A Simple Call to Action Boosts Social Media Campaigns

Customer engagement leads to conversions. Getting a customer to engage requires a well designed call to action. Pretty much every social media campaign relies on calls to action to sell products, increase visibility or gain leads. Well crafted calls to action suit each of these purposes. In order to reap the benefits of customer engagement there are a few tips to know.


Effective Calls to action are simple. The call should start with a verb, this is called the trigger. Verbs signal action. For instance, the phrase “please subscribe” is far less engaging than the phrase “subscribe now.” To really increase the odds of engagement, employ the use of “click triggers.” A click trigger is an added incentive. “Subscribe now for free shipping,” is a better call to action than “please subscribe.”


Another way to keep a call to action simple is to use the first person. This might go against everything you know about writing copy, but in an A/B test conducted by Unbounce, researchers found that the use of “my” in calls to action yielded higher conversion rates than “your.” In other words, phrasing a call to action as “download my free song” will result in more downloads than “download your free song” or “download a free song.”


One last tip, create urgency. Consumers want a deal and they want exclusive deals. Think about Ebay’s countdown feature. Your call to action should reflect urgency. To keep it simple, try a phrase like “Download my free song now.”


Social Media Campaigns That Made an Impact in 2016

It is impossible to choose the best social media campaigns of 2016 because there were so many good ones. There were a few major factors which played very large roles in the success of social marketing campaigns during the past year. The first was the various changes in algorithms used by Instagram and Twitter. There have also been a wide variety of messaging apps that have been introduced and become very popular with the general public. Companies took advantage of these factors and designed their social media campaigns around them. As usual, a few companies did better at this than their competitors. Here are a few examples of the social media campaigns that really attracted a great deal of attention to their products.


Reese’s #MarchMadness


Reese’s was the official sponsor of the NCAA Men’s basketball tournament for the fourth consecutive year. The videos that were created for this particular social media campaign contained outstanding visuals that made viewers interested in the Reese’s brand. The writing in these spots was also far above what you typically find in your average social media campaign.


Lowe’s #LowesFixInSix


This campaign from the Lowe’s home improvement chain shows people how to fix various things around their home in only six seconds. The concept was a brilliant one. It quickly caught on and became a trending hashtag. Stop-motion animation is used to create each short video. This type of animation is not commonly used these days. Therefore, it makes the spots more memorable to the viewing audience.

Some of the Most Successful Social Media Campaigns

Social media has changed the way that people communicate with each other. It has also revolutionized the way that companies can promote their products to consumers. There can be no question that a company needs to have a presence on social media if it is going to be a factor in today’s world. Here are a few examples of social media campaigns that have generated significant profits for the companies that have used them.




Tesco is the largest chain of grocery stores in the United Kingdom. The company had a breakthrough with a series of videos posted on YouTube that were aimed at parents who were looking to buy something for their children for Christmas. The videos showed children playing with all of the most popular toys for that particular Christmas season. This told many parents what their children would most likely want. Tesco experienced an increase in toy sales as a result of the campaign.


Scoot Airlines


This company carefully analyzed info that they gathered from looking at the Facebook data of potential customers. They used this data to market trips to destinations these people would most likely want to visit. This resulted in a sales increase of more than 150 percent.




KFC created a very successful campaign in the United Kingdom called the “friendship bucket.” KFC credits the campaign with getting many British people interested in trying their chicken who were not previous customers. The likeability of the actors used in the campaign was key to its success.




Shea Butter All The Way From Africa

Shea butter is made with fat from the nut of an African shea tree. This ingredient originated in West Africa. Shea butter is good for your hair and skin. Shea butter has many vitamins one being Vitamin E. Vitamin E protects the scalp from dryness. Its antioxidant properties stimulates hair growth by promoting the blood flow. It also heals and protects the scalp from bacteria. It also helps with severe skin conditions like eczema or psoriasis using its anti-inflammatory properties. Shea butter protests your hair from heat and heat damage.


EuGenia Shea is a family run, mother-daughter duo enterprise. Their main focus is premuim shea butter moisturizers. The name, EuGenia came from the Greek, meaning origin of goodness. The duo got the inspiration to start the company when the mom was diagnosed with cancer. Her mom is the former President of the Global Shea Alliance. This came in handy with providing consumers with the best shea around. Her mother used her moms midwife secret, raw, unrefined Ghanaian shea butter. Her mom grew her bulk shea butter business, Naasakle. EuGenia uses Naasakle shea butter to provide the best results. This company also donates 15% of their profits back to Ghanaian women in the form of an education fund. They are dedicated to making sure these women receive fair wages and opportunities.


EuGenia Shea provides Everyday Shea butter which includes a little shea. They have the Pregnancy Strength Shea Butter which has more shea added. The next strength they offer is Dermatological Strength Shea Butter which is mostly shea. These also come in a gift set. These products also includes shea oil, Baobab oil, Moringa oil, and essential oils. This is the perfect way to smooth skin.

Germany Takes Steps to Address Fake News on Social Media

The coalition government in Germany has had it with fake or inaccurate news reports circulating on social media. A plan is afoot to put a heavy foot down on fake news on Facebook and other social networks. Legal sanctions may be levied against social media sites that do not remove provably fake news within a set period of time. Sanction might come in the form of a €500,000 fine.


How all this ends up playing out remains to be seen, but it would be difficult to envision any scenario in which a social media giant with billions of cash in reserves could monitor millions upon millions of published posts every day.


Ten years or so ago, social media — then dubbed social networks — were online hubs for tech lovers and young persons. In time, the value of social media and an informational and promotional tool grew so significantly, members of all demographic groups started creating and communicating via social media. Billions of people are “wired” to social media platforms. These platforms are where they get a tremendous amount of their information.


The free flow of information makes it difficult for politicians and powerbrokers to control messaging. Yes, the dissemination of fake and harmful news is a problem. When the distribution of fake news is linked to cyberwars, the problem becomes even more ominous.


That said, concerns over totalitarian censorship of news governments disagree with should never be ignored. As history shows, the enacting of censorship laws never lead to good results.


FreedomPop Changes Budget Communications Forever

Budgets can be strained by a number of seemingly necessary expenses. Internet and mobile phone services are not deemed luxuries by many. Their daily lives rely upon access to the communications companies providing reliable access to both. While the services are necessary, paying huge monthly fees is not. FreedomPop has shown the budget consumer a new way. Singing up with basic FreedomPop service means free phone, text, and data.


FreedomPop launched an ambitious idea right from the offices of a dynamic Los Angeles startup. The concept and business model was — and remains — very simple. Sell customers a solid smartphone at a discount. With the smartphone, a customer can access a free basic plan: 500MB of data, 500 phone minutes, and 500 text messages. If 40% of the customers are pleased enough to upgrade, FreedomPop can then charge reasonable fees for expanded service.


The costs on the expanded service are not exactly outrageous. They are among the better deals — if not the best deals — in the budget mobile service world. For less than $20, FreedomPop is offering a totally unlimited plan. The unlimited plan does not come with gimmicks or special requirements. Customers just have to request an upgrade — that’s it.


Investors positively do see a great deal of promise with FreedomPop. The millions upon millions of dollars in investment capital flowing into the company’s funds are proof of this. Why would investors not feel confident in what FreedomPop has planned? The company is conquering the United Kingdom’s budget market and venturing into other European territories. The launch of an affordable global hotspot overseas has been met with enthusiasm.


FreedomPop has chosen to duplicate the success of the Wi-Fi hotspot service in the United States. The fee for hotspot access is amazingly low. For only $5, a user can connect to millions of different hotspot locations. The amazing deals FreedPop presents are hard to ignore and even harder to turn down.


Traditional internet is the new sphere of influence FreedomPop wishes to have an effect on. Cheap and limited internet service for home and travel can be accessed with an inexpensive modem and equally inexpensive subscription fees. Why pay huge money for a limited amount of internet use when FreedomPop has a cheaper option available? The internet runs on reliable 3G and 4G networks. So worries about downtime shouldn’t be much of a concern.


Those hoping to cut costs, save money, and access reliable service have a leader to turn to. The leader’s name is FreedomPop.


Best Food Solutions Offered By OSI Group

Are you looking for a company that would address all your food solutions? Then you ought to consider the OSI group. The company is one of the leading firms in providing quality products for other food organizations.

Various firms rely on OSI Group because of its edge cutting solutions. Their services complement the sophisticated menu development, and the process needs.

OSI Group recently acquired the Tyson Food plant located in Chicago. The transaction cost the group a $7.4 million.

The company strongly believes that employees play a fundamental role in the success of every business. OSI group values their workers and provides them with the right working environment. OSI Group creates room for their employees to develop their career. The company employs individuals ready and capable of working as a team. Besides, the organization looks for employees passionate about entrepreneurship.

OSI group offers its customers and other organizations food solutions precisely made to meet their needs. Clients benefit from a credible and trustworthy supply chain present in the OSI group. Additionally, the company assures you of the safety and quality of their food solutions. OSI’s team ensures that all its products meet the required and desired quality standards of the state.

The firm guarantees you an adequate and sustainable supply of the goods throughout the year. The company produces in bulk to service the large portfolio of clients. OSI also has research innovators and facility designers who ensure that you can access the latest and the best menus that bring your food ideas to life. Apart from that, the company has flavor experts to make sure you enjoy your meals.

The company owes its success to the values they firmly hold. The corporation ensures that the flavor and the quality of the food solutions continue to appeal to you. OSI Group invests in innovation and research as a way strengthening their solutions.

The also deal with clients with utmost integrity as a way of protecting their brand. Employees commit to the values of honesty and trustworthiness while serving customers. The company success comes from the synergy of the members of staff. Besides, the company’s commitment to forming new business relationships is imperative.

Therefore, if you are looking for a company that can sort your food needs and solutions, OSI Group should be your priority choice.

Keep Reading: OSI Group Acquires UK’s Flagship Europe

Recent Posts

Recent Comments




    GiottoPress by Enrique Chavez