Facebook has made changes to its interface in order to maintain the intimate conversations with friends and family that it used to be known for. These changes extend to make text statuses into something akin to photos through access to colored backgrounds. Users can now choose any to appear behind the status’ text. Other aesthetic options include color gradients. Facebook will be rolling out these features over time. Initially, colored statuses can only be created by Android users; however, everyone, regardless of their viewing platform of choice, will be able to see them.
A company spokesperson commented that the changes were being made in order to attract more attention. Another potential gain with this approach would be a surge in “original sharing;” most shares come from other shared posts. Lastly, Facebook’s statistics have indicated continual decline in newly shared content since 2015, with professionally published content continuing to surge ahead of original shares, reducing the latter’s presence.
Facebook has already made some eye-catching changes, such as rendering short status messages in huge fonts. Both the colored background and font changes could be seeing as ways to snipe at Twitter despite Facebook’s comparatively giant pool of users. When Facebook added a News Feed, it focused solely on text. When statuses were posted, the word “is” used to precede them, indicating that the person was engaging in real time. Despite these aesthetic tweaks, Facebook’s CEO has maintained that video, 360 degree interfaces and VR will be the next steps in Facebook’s evolution.