Online marketers heavily relied on social media to promote their clients’ brands in 2016, and some of them were able to craft truly meaningful campaigns that resonated among netizens.
With the above in mind, here are some of the most successful social media campaigns of the year:
Jose Cuervo Tequila
Brands that appeal to Mexican-Americans know that the Cinco de Mayo festival is a golden opportunity to promote their products in a festive manner. This year, legendary tequila brand Jose Cuervo chose charismatic actor Luis Guzman to ask fans to send them Cinco de Mayo stories, which he read aloud on Facebook to great comedic effect.
KFC – United Kingdom
The British franchise of KFC came up with a brilliant idea similar to the ice bucket and mannequin challenges that went viral on social media. The friendship bucket test consisted of a clever video quiz that tested the knowledge of two friends about each other; correct answers were rewarded with freshly served fried chicken pieces from the bucket shared by the two friends.
This budget carrier, which is wholly owned by Singapore Airlines, took a simple idea to promote their brand among young Australian travelers: witty videos that showed the reservations process, trip planning and boarding the aircraft. The twist was that each video was produced in correlation with personality types according to data found on Facebook. The resulting videos were not only hilarious but also worth sharing across social circles.
Martin Lustgarten is one of the individuals who have ample knowledge in investment banking. He has been in the sector for a couple of years and is based in the United States. Mr. Martin Lustgarten is a citizen of Venezuela and Austria. He has been acknowledged for his exceptional investment banking techniques. Martin advises people on the best way that they can diversify their wealth. According to him, individuals are likely to get the best returns when they invest their money in different regions. Diversification of assets enables people to make good returns since they can benefit when the economies of various locations rise. He has ample experience in the industry, and this allows him to take fast action whenever there are changes in stocks. His ability to notice new opportunities in the various industries enables him to offer efficient services to the clients.
Martin’s success has made him be regarded as a role model by many investment bankers. His ability to predict the markets has enabled him to develop an outstanding investment portfolio. People who would like to earn a significant income can follow Lustgarten’s investment advice. He believes that the amount of wealth that an individual accumulates is highly determined by diversification of his or her investment portfolio. Investors need to be brilliant and keen on the steps that they make for them to be successful.
Investment banking is a discipline that deals with offering financial guidance and aid to businesses. Experts in the sector have several roles that are important to business people. They conduct research on markets and analyze it for business people before they capitalize their money. They offer their services to a broad range of clients, and they include governments, private investors, and well-developed companies. These experts have also specialized in offering services such as FICC (fixed income instruments, currencies, and commodities), merger and acquisitions, securities deals, and formation of markets. Investment banking experts save money and time for people by assisting them in identifying risks before they venture into business. They also help their clients in meeting regulatory needs hence avoid complications.
Have you ever noticed that many of the most intelligent people on the planet that does great things for man-kind never seem to get the credit or exposure they deserve? Unfortunately living these modern times the only people that seem to get any appreciation are the professional athletes and television entertainers, whom does actually nothing for society. Cancer Research has been going on for years and years, but as of late, this industry has been making huge waves of success. Antibody Breakthrough Therapies are the name of the game instead of the older methods such as Chemotherapy. These breakthrough therapies are actually Antibody Drug Conjugates and they are far more superior than medications of the past.
Seattle Genetics is playing a huge role in the development of these therapies as it has some of the best in the business. The company’s (ADCETRIS) drug has a much higher success rate than any other cancer medication and ADCETRIS is produced at Seattle Genetics. Leadership is a key component as well and this company is no exception as Dr. Clay Siegall is the head man in charge. Dr. Siegal is actually the Founder, President and CEO of Seattle Genetics. He has the knowledge, expertise, experience, and passion to see this thing through and so far, so good. Dr. Siegall has entered the company’s flagship drug ADCETRIS into multiple strategic licensing deals which gives it the ability to be used worldwide on over 65 countries.
Being so sparsely available, this advanced drug has brought in over $325 Million to date. In Canada and the U.S. this advanced drug has brought in hundreds of millions of dollars as well. With Dr. Clay Siegall steering the ship, the sky is the limit or should I say the limit is the sky.
To combat the spread of fake news, social media giants Facebook will be working with ABC News, Snopes, Politifact and the Associated Press, as well as other news organizations in a coalition to fact-check articles posted on the site. Facebook articles flagged as fake news will be denied access to Facebook ads, a popular viral spamming tactic purveyors use to attract traffic to third party websites and spread false news quickly.
Fake Third-Party Sites
Changes will only affect the spread of fake news. Sites that specialize in political satire, opinions, or anything else that cannot be easily classified will not be affected. Additionally, Facebook will be checking the authenticity of third party websites to see if they are masquerading as popular news sites. Sites full of adverts will also be ineligible to display Facebook ads on their home pages. Typically, fake news third party sites are full of cheap ads and fake news spreaders make more money when Facebook users click on the fake articles and are redirected to the websites.
Sharing of Facebook Posts
Articles that a lot of people read and do not share will be placed lower on the feeds. Usually, when people read good articles, they share. Facebook will use the read to sharing ratio of articles to flag poor quality or misleading articles. If users still insist on sharing the article, a reminder will pop up indicating that the credibility of that particular article is questionable.
The company is trying to work with many partners as it can to minimize the spread of fake news. Facebook is also a part of another coalition with major media and tech companies including CNN, New York Times, Google, and Twitter called the First Draft Coalition. The First Draft Coalition’s sole objective is to eliminate the spread of misleading news articles on the internet. Currently, Facebook has over 1.8 billion active users, with each of them spending about an hour daily on the site. The company will be looking to increase these numbers by fine-tuning the content so that people can easily find what they are looking for and visit regularly.
While most of the discussion on how to reach the latest generation of consumers has focused on millennials, or people who were born between 1980 and 1990, another generation is quickly coming into prominence: Generation Z, which is composed of people born between 1995 and 2005. While these two time periods may not seem so far apart, there are crucial differences in how these groups of people grew up that make them very different as consumers – and social media marketing campaigns are going to have to start paying close attention to those differences if they want to remain effective.
The key difference that separates millennials from Generation Z is that millennials were, for the most part, exposed to the Internet as teenagers, while members of Generation Z have never known a world without the Internet – and many have never known a world without modern smartphones. As a result, while millennials are generally very heavy users of online media and social platforms, Generation Z-ers can be more selective, and will pick and choose which platforms to use – and they are very quick to move on to the next platform as soon as their friends do. For this reason, very few Generation Z-ers are on Facebook compared to millennials, preferring Instagram and Snapchat instead. One defining characteristic of Generation Z-ers is that they use multiple social media platforms to communicate with different groups of people – they’ll talk to strangers via Instagram, but only Snapchat their friends, for example.
More reports are confirming that suicide is the leading cause of death for Australians between the ages of 15 and 44. Suicide also impacts more than 85% of people, because 1 in 7 people will have suicidal thoughts at some point in their lives. These statistics make it clear that suicide is still a very prevalent problem that needs to be dealt with properly.
Each September, the world recognizes the tragedy of suicide and we are called on to recognize suicidal behavior in friends and loved ones. The month is a time when we take special care to have the difficult conversations that could help to save a family member’s life. Social media campaigns like #itsoktotalk have resulted in a significant increase of posts about depression and suicide, which makes it easier to have the challenging discussions that come with suicidal thoughts.
However, there isn’t much of an impact on the statistics.
It seems that sharing a selfie on social media may not be a very effective way to stop someone from committing suicide. And while conversations can be helpful, they are only the first step to saving someone’s life.
Scientific literature reveals that there are ways to pinpoint which strategies can truly reduce the suicide rate. The most effective way to prevent suicide is to improve the public’s access to high-quality mental care care. Medical professionals should also be more skilled and comfortable when it comes to addressing suicidal behavior and depression. This also means that educational professionals and school counselors should be on the lookout for dangerous behaviors in order to save students.
Of course, social media campaigns work well when it comes to raising awareness about an issue. Awareness alone won’t save lives, but it can serve as a helpful tool to prevent suicide when used with other methods.
It’s important to encourage friends and family members to do more than just retweet when it comes to social media campaigns that bring attention to suicide. Social media can be used as a way to get the attention of political leaders who can implement suicide prevention programs. This combination of social media awareness and community involvement can help to save lives.
Troy McQuagge was recognized as the Gold Winner CEO of the Year at the One Planet Awards a few weeks ago. The One Planet Awards is an awards program that was started to recognize professional and business excellence in any industry worldwide. All organizations around the world are eligible for the award including non-profits, startups, and publicly traded companies. Troy’s first task was to rebuild USHEALTH Advisors which is the captive distribution arm of the enterprise when he started working at USHEALTH Group. This initiative was a huge success and led to his appointment as President and CEO of the company in 2014. The company has continued to realize exponential growth and increase in profits under the helm of McQuagge even though the individual health insurance market is deemed as very competitive.
McQuagge said that he was honored to receive the award and to be recognized by his peers. He dedicated the award to the team at USHEALTH and noted that it was evidence of the company’s efforts towards providing affordable healthcare to their customers. He added that they were focused on providing coverage that caters to their clients even when their needs grow. USHEALTH Advisors is an insurance company that provides healthcare coverage to business owners and entrepreneurs. The company is located in Grapevine, Texas. It is committed to providing innovative coverage to their clients. The talented team of employees at the company ensures that they offer profitable products and quality customer service to satisfy the needs of the client.
McQuagge attended the University of Central Florida and graduated with a Bachelor of Arts degree in legal studies. He started his career at HealthMarket. He was appointed the president in 1996 after a few years in the company. He served as president of the company for 12 years until he left in 2008. He joined USHEALTH Advisors in 2010. He built USHEALTH to the largest captive sales organization catering to people with less than sixty-five years. Troy is in charge of making sure that USHEALTH continues to experience growth and profitability. Troy McQuagge has amassed experience in health insurance, term life insurance, and life insurance after many years of working in the industry.
The company has won various awards every year since McQuagge became the CEO of USHEALTH. The awards that they won in 2016 include the Company of the Year at the One Planet Awards, the Insurance Company of the year at the Stevie Awards, and the Insurance Company of the Year at the Golden Bridge Awards. He has been involved in philanthropy and has donated and volunteered at several charities in the past. Organizations that McQuagge has been involved with include Crisis Nursery Phoenix, HopeKids Phoenix, HopeKids Dallas, and the Semper Fi Fund.
Jason Halpern, the founder and the managing director of JMH Development is quite the busy man. He is always on one project juggling it with a several others and still gets the job well done. His Boutique Development Firm is well-known in the United States for their commitment to provision and development of high end residential and commercial properties across the country. In addition, the company has established a strong forte in remodeling historic buildings and adding a spark and an aura of class on them.
Mr Halpern has led his company in various flagship projects that have earned respect and admiration in the city. Together with the Madden Real Estate Ventures, JMH Development developed the Aloft South Beach in Miami, an exquisite beach hotel with two hundred deluxe rooms. The art work and design used in constructing the property has attracted visitors for their aura of class the property strikes. The company has also remodeled various townhouses into apartments in Cobble Hill Project which have also received acclamation.
Another art work completed under the supervision of Mr Halpern was the 184 Kent Apartment reconstruction. The apartment is in the National Historic Register. Mr Halpern was specifically sought after for this project for his ability to develop historic property and make them as beautiful as they once were. This project won the awards for being the best adaptive building by the Building Brooklyn Award.
The company has expanded its services in various states and towns in the country. They have developed houses in Manhattan, Brooklyn Miami and continue to expand. Mr Halpern has pushed the company to taking various projects in the city, so far the company has invested in more than $500 million on real estate projects. JMH Development also works alongside visionary companies such as Plaza Construction Company and ADD Inc. to continue their beautiful work all over.
Mr Halpern started his career in 1985, concentrating on real estate development. He worked at Halpern Enterprises, a real estate company owned by his father. He comes from a third generation family of real estate developers and continues to shine through his leadership at his company. Despite real estate, he is also the director of Parametric Dining LLC.
In addition to his busy schedule, Mr Halpern spends quality time at Level 1 Joel A. Halpern Trauma Center Westchester Medical Center. In the spirit of giving back, he has personally funded the centre so that children and the less privileged with serious orthopedic complications can get surgical care and medications without so much hassle.
Halpern is an outdoor person outside his work. He is a huge football fun and will spend some time watching games live. He also loves scuba diving and racing cars.
Media houses were so sure of Hillary’s win (they even vouched for her) until Trump hit the square in the face with a massive victory. Every news hub was shocked, so were the analysts they hired daily to bash each other in irate debates. But do you know who got it right all along?—Social media.
After Trump’s win, it was evident that news rooms were looking in the wrong places. Expert social media analysts only had to gauge the temperature on social websites to predict the outcome from a mile away. Trump new this secret all too well, and he maximized it to his advantage.
While the Hillary camp spent millions printing banners, erecting offices and burning gas money on the road to win more states, Trump only focused on social media. He infiltrated sites like Facebook and Twitter with his campaigns. And guess what he used to grow his social media followership? Yes, the very leaked video of his supposed ‘locker room talk’.
More people subscribed to Trump’s social media accounts to follow his responses to the alleged leaked tape. Just like that, he grew his followership which boosted his social campaign further. Then Donald Trump dealt his last card, delivering a very sobering response on the last debate which saw people warm up to him after all. Likes and shares translated into votes and Hillary Clinton had to make that last phone call to him eventually.
Interesting though is that a lot of the so called analytic experts still don’t believe in the power of social media. But if the US election is anything to go by, social media campaigns do garner popularity—and votes.
Facebook has made changes to its interface in order to maintain the intimate conversations with friends and family that it used to be known for. These changes extend to make text statuses into something akin to photos through access to colored backgrounds. Users can now choose any to appear behind the status’ text. Other aesthetic options include color gradients. Facebook will be rolling out these features over time. Initially, colored statuses can only be created by Android users; however, everyone, regardless of their viewing platform of choice, will be able to see them.
A company spokesperson commented that the changes were being made in order to attract more attention. Another potential gain with this approach would be a surge in “original sharing;” most shares come from other shared posts. Lastly, Facebook’s statistics have indicated continual decline in newly shared content since 2015, with professionally published content continuing to surge ahead of original shares, reducing the latter’s presence.
Facebook has already made some eye-catching changes, such as rendering short status messages in huge fonts. Both the colored background and font changes could be seeing as ways to snipe at Twitter despite Facebook’s comparatively giant pool of users. When Facebook added a News Feed, it focused solely on text. When statuses were posted, the word “is” used to precede them, indicating that the person was engaging in real time. Despite these aesthetic tweaks, Facebook’s CEO has maintained that video, 360 degree interfaces and VR will be the next steps in Facebook’s evolution.