Lime Crime is one of the hottest names in beauty, and for good reason. From the vibrant, daring shades of lipstick to the good-hearted human behind the business, Lime Crime has been a game-changer from the start. While she hasn’t always received the credit she deserves, Doe Deere is a force to be reckoned with in the beauty world and has revolutionized the online beauty shopping experience.
The Woman Behind the Brand
Doe Deere is loud and proud. From her pink hair, which is subject to change at any moment, to her loud lipstick, she lives her truth day in and day out. What’s more, she encourages other women to do the same. She’s hands-on, from product development to customer experience, and she knows what she likes. More importantly, she knows what her customers like, and she works tirelessly to ensure they’re happy. For instance, she wears every product she sells before allowing it on the market to make sure it “feels” like LimeCrime. Authenticity runs through her blood and through the veins of the business, a genuine nature that her customers have come to known and love. Doe doesn’t compromise, even when it comes to her own personal values. She doesn’t believe in animal cruelty, donates to no-kill shelters, and makes sure that her products are created without the use of a single animal product.
When Doe Deere created a DIY clothing line and put it on eBay in 2004, she had no idea that she’d be the owner of one of the most popular cosmetic lines just a few years later. However, even when modeling for her clothing, she made sure to present her authentic self, so bold cosmetics were always on display. From there, she eventually transitioned into her life as a cosmetic creator and saleswoman. However, she never set out to be traditional. In fact, her message is one of self-expression. LimeCrime’s message is that beauty products aren’t about covering up blemishes, they’re about expressing yourself and how you feel at any given moment on any given day.
LimeCrime has become a household name for those in the target market. Women who are unashamedly themselves, happily bold, and looking for unique ways to express themselves without compromising their sense of style have been drawn to the brand for years and will continue to be devoted customers in the future.