Lime Crime: Redefining Elegance

The self-styled Unicorn Queen, Doe Deere, believes in having the freedom to be oneself. This involves being able to do, eat or wear what one deems fit for themselves. She runs her company fearlessly and unrepentant of what others may think. Doe Deere’s love for colours is seen through the products that she makes and sells to her customers.



Doe Deere is nonconformist. When she could not find a brilliant makeup to match her outfit for Halloween, she did not seat around and wait for another person to create what she wanted. Instead, she moved on to come up with the company Lime Cream Makeup. The company began small but now has more than two hundred exquisite products, which reach millions of customers around the globe.



Lime Crime has launched Diamond Crushers liptoppers that are meant to leave the lips shiny and glossy. These products come in purple, nude and also in pink. Additionally, Red Rose is expected to be released on BeautyBay this festive season that leaves the lips luscious and beautiful all day long.

Under the supervision of the founder, all products are made with an inspiration from vegans. A big talking point on the LimeCrime Pinterest page. Which means that no ingredients from animals is used in the making of the products. With a certificate from PEFA, the company makes sure that the products are not tested on any animals whatsoever. To further show the company’s commitment to animal protection, all suppliers are expected to conform to the rules and regulations. Which ensures that at no point in the supply chain are animals mistreated.  Shop for yourself on UrbanOutfitters, and other popular retailers everywhere.

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