What is sponsored content? If you’ve ever read an article, watching a short film or laughed at a joke that had an ad attached to it, you’ve been exposed to sponsored content. And it’s not a bad thing. It’s especially not a bad thing if you are the sponsor.
Sponsored content has had an odd relationship with consumers over the last few decades. Most people used to associate it with content that wasn’t telling the truth. They didn’t like the idea of having to read, watch or listen to something that was coming from a marketer.
But over the years, people got to be less annoyed with the association between sponsored content and ads. If you do it right, your business or organization can use sponsored content to your advantage.
Doing Sponsored Content the Right Way
- Make it natural.
First, a blatant ad is easy to find, but a subtle ad amidst quality information or some great, interesting content is less abrasive. Make all of your ad spots natural within your sponsored content.
- Engage consumers.
Second, you want to engage consumers by giving them something that they’ll actually be interested in. Provide them with a funny video or a beautiful photo for starters.
- Offer your actual knowledge.
Lastly, give them something for free, and here, we’re talking about your knowledge. Don’t give them products or actual services. Instead, you’ll want to give them gardening tips if you have a company that makes gardening supplies. If you sell makeup or art a makeup artist, offer up your best tips and tricks for a flawless face. This makes the customer happy, and that’s always a good thing.