Learn From the Best When Creating Your Social Media Strategy

Social media is quickly becoming one of the most important ways to move your business forward. However, most small businesses don’t market on social media effectively, since the market is consistently changing. It’s important to adapt to the most current trends to remain relevant, since this is what retains and attracts customers.

Brandwatch states that 71% of individuals who discuss brands on social medial don’t follow the pages of those companies. This is largely due to the fact that people aren’t going to find a company’s profile on their own. So, businesses have to be active on social media by sharing their links and page information. There are also a few other elements to keep in mind when marketing on social media.

It’s a good idea to post humorous content to attract followers. Adding funny or relatable statements to your statuses in a way that also informs customers about your services or products is one of the best ways to appeal to people.

Also, don’t forget to include behind-the-scenes information about your company, especially during the times when you’re introducing a new product or service. Customers enjoy seeing how things are made and feel more connected to your brand when you show them part of your creative process. This will also increase interest in your brand and get customers excited for product launches.

Want to know more about moving your business forward with social media? Check out www.huffingtonpost.com.

Kylie Jenner Gives Birth To A Baby Girl And Reveals On Social Media

If there’s one power-family who understands a social media campaign, it is the most famous reality folks in the universe.

Kylie Jenner, 20, shared happy news Sunday on social media; the daughter of Kris Jenner and Caitlyn Jenner (formerly Bruce Jenner) has given birth to a healthy baby girl. According to a report in the Huffington Post, the infant came into the world on February 1, 2018, weighing 8 lbs., 9 oz. The father of the yet unnamed daughter is rapper Travis Scott.

Kylie had chosen to stay out of the spotlight during her pregnancy. Gone were the daily selfies and chats on social media, but on Sunday, February 4, Kylie released an 11 and a half minute video on her YouTube channel confirming the birth. The short film was professionally produced with music in the background.

Her apology of abstaining from social media was delivered in an Instagram post. The lipstick line mogul talked about wanting to keep her pregnancy a private matter, so unnecessary stress and opinion would not consume her. She called her pregnancy the role of a lifetime and wanted to prepare for it in the proper way.

The YouTube video gives quite an interesting look at her nine-month term, relationship with Travis Scott, ultrasound appointments and how her friends view the entire pregnancy for a young woman at age 20. Kylie’s girlfriends all say that she had dreamed of becoming a mother as early as age 15.


Ford Motors Teams with Maria Shriver to Promote Architects of Change Campaign

Earlier this month, Ford Motor Company announced their latest social media campaign with high profile social influencer, Maria Shriver.

The partnership extends Shriver’s Architects of Change conversation series, celebrating the impact of positive role models on their local communities.

Building on founder Henry Ford’s vision for moving humanity forwards, this social media campaign features inspirational vignettes from high profile active advocates of change from the world of politics, business, spirituality, culture and medicine.

Following the growing trend among several other business socially themed campaigns, Ford’s marketing strategy builds upon the business drive to promote their products and services with messages that align with the preferences of the socially conscious millennial generation.

Over the years, Ford Motor’s social media campaign efforts have been recognized for their highly effective messages and broad reach through their use of multiple channels including Facebook, Twitter and Youtube.

In addition to addressing a core social issue, Ford Motor’s campaigns often feature personal expressions from performers who can relate to Ford’s target audience.

Additionally within the campaign, the company makes a compelling appeal that the message they are promoting is maintained throughout their organization and as was the case in their Ford Fiesta campaign, viewers of their ads received a personal call to action from the company’s management to join them in promoting the social cause.

Ford’s latest social media campaign involving Maria Shriver has many of these elements, which have worked very effectively in the company’s other marketing launches.

The current campaign includes high profile celebrities including Cindy Crawford, Jamie Lee Curtis, Gretchen Carlson and Deepak Chopra.

Neurocure Brain Performance Centers: The First Step To Recovery

When you’re inside your depression, every task feels like a terrifying monster that is nearly unable to tackle. Brushing your teeth seems harder, getting out of bed doesn’t seem like putting your feet on the ground but rather ,an impending, and never ending climb up Mount Everest. Doing things you need to do is difficult enough, that doing things you want seems to be absolutely out of the question. At it’s worst, things you want simply don’t exist. Visit indeed.com to know more about Neurocore.

Asking for help is more difficult for some than it is for others. Especially when it comes to being extremely vulnerable, but asking for help with depression doesn’t have to feel bad.

For some, it may begin with the smallest steps they can think of that they know how to do. Sometimes, just putting their feet on the ground is the best step. This leads to putting fresh clothes on and moving around the house. For you, it may begin with finding someone you love and trust, sitting down next to them and telling them you can’t do this alone. Sometimes, it is as easy as that.

There are so many revolutionary centers and tools that are at your disposal for managing depression, and if you’re weary about medication – there are places for you too. Places like Neurocure Brain Performance Centers.

View: https://www.manta.com/c/mhc95bj/neurocore-brain-performance-center-grand-rapids-neurofeedback

Neurocure was designed with people like you in mind. For some, medication is a drastic step that they’re not willing to take but at Neurocure, treatment includes measuring brainwaves and combating them when they start to go out of what is the set standard.

When you make an appointment, you will receive an initial assessment upon measuring your brain waves using EEG (Electroencephalogram), HRV (Heart Rate Variability), IVA (Integrated Visual and Auditory Continuous Performance Test) and a behavioral checklist. You will then receive a customized treatment, dedicated with you in mind. If you would like to know more about Neurocure Brain Performance Centers and if they may be for you, visit them online at neurocurecenters.com or give them a call to schedule an assessment. Read more at dialdish.com about Neurocore.

Explore Important Spiritual Questions at Mighty Fortress Church

Mighty Fortress Church is based in Minneapolis, Minnesota. The mission of the church is to bring the community to Christ and to help individuals explore important questions concerning purpose, meaning, and fulfillment in life. The church works with other ministries across the nation and the world to spread the Christian message of hope and redemption. Learn more about Mighty Fortress Church at mightyfortress.us.

If you want to better understand Christ and what he has to offer you, Mighty Fortress Church gives you the space in which to do so. We offer a caring, nurturing, loving, and compassionate environment that welcomes people of all races, ethnicities, and cultures. Forgiveness and acceptance are at the center of Christ’s teachings, and they are central to the ethos practiced by our church.

Mighty Fortress Church offers a worship service that is filled with joy and dynamism. We firmly believe that church should be a place to which people look forward to going. The praise and worship service that is run by our worship team, and that includes the band and choir, is filled with joyful sounds. Everyone is encouraged to express their thankfulness to God in their own individual way. When you come to Mighty Fortress Church, you will be treated with the utmost dignity and respect. There are no judges here, for the church believes that we are all in need of forgiveness and must strive to become better people.

Visit: http://www.lifeway.com/pastors/2016/08/12/a-mighty-fortress-is-our-church/

The preaching done at Mighty Fortress Church is Bible-centered. Weekly messages are dedicated to offering lessons from the Bible that can be put into practice in everyday life. The goal is to help followers of Christ live a victorious Christian life, and to provide them with the spiritual guidance they need to overcome their personal difficulties and challenges.

Mighty Fortress Church is led by Bishop Thomas Williams, who is its Senior Pastor and founder. Bishop Williams is a graduate of Rhema Bible Training Center in Tulsa, Oklahoma. He has spent over 30 years ministering the word of God. Bishop believes in his role as a bridge builder—as a person who brings people together and helps different groups within the body of Christ resolve their differences. Visit Yelp to write a review about Mighty Fortress Church.

Highland Capital Management and Efficient Financial Techniques

Highland Capital Management, L.P. is a company that focuses on investment advisory matters. It’s registered with the SEC (Securities and Exchange Commission) as well. Highland Capital Management is equipped with assets that value roughly $13.9 billion. This takes its affiliates into consideration as well. People who are searching for reputable international businesses that concentrate on alternative credit management routinely lean on Highland Capital Management. Highland Capital Management understands the world of credit techniques. Several examples of these are CLOs (collateralized loan obligations), private equity, credit hedge funds and even funds that are long-only. Highland Capital Management presents clients with choices in alternative investments, too. Notable examples are natural resources, short equities, long equities and, finally, up-and-coming markets of all types. This is a firm that collaborates with a broad range of clients. It works on foundations, public pension plans, government entities, fund of funds, banks, endowments and corporations. It even assists people who have significant assets on their own. The main office for Highland Capital Management is in Dallas in Texas. It has an undeniable international presence. Other office locations for the firm are in Seoul, South Korea, New York, New York, Singapore and Sao Paulo, Brazil. Read more about Highland Capital at prnewswire.com.

This company depends on the strength of its skilled and seasoned leaders. James Dondero functions as Highland Capital Management’s esteemed President and Co-Founder. Mark Okada is the talent who works right next to him as its Chief Investment Officer. He’s its other Co-Founder, too. Dondero has been a proud part of the equity and credit worlds for more than three decades. He knows about distressed investing, high-yield investing and a lot more. Okada also has a lot on his plate. He supervises the firm’s plentiful investment operations. These operations relate to retail and institutional investment matters alike. He has expertise in mutual funds, collateralized loan obligations and hedge funds. Visit highlandcap.com to know more.

People can turn to the Highland Capital staff for all kinds of useful and relevant services. This celebrated firm provides people with all types of effective methods and practices that can help them get ahead smoothly. It has methods in place for categories such as real estate, up-and-coming markets on the scene, medical care, short equities, special situations, structured items and high yield credit.

Learning about Highland Capital Management and how it works isn’t hard. People can keep tabs on the acclaimed firm through its website. They can view Facebook and Twitter, too.

Read: https://www.dallasnews.com/business/jobs/2017/09/25/executive-changes-hirings-promotions-enseo-ericsson-highland-capital-sept-25-29

Barbara Stokes: A Success in Disaster Relief

No one wants to be in the business of disaster relief. Natural disasters signify the misery of fellow human beings. However, someone has to be in the business of helping those affected when natural disasters occur. Home improvement stores, generator manufacturers and companies that produce batteries must step up when natural disasters strike. Who steps up when disaster victims are temporarily – or even permanently – displaced from their homes? Enter Barbara Stokes, CEO of Green Structures Homes of Alabama, LLC. Founded in 2008, GSH is a disaster relief contractor based in Huntsville, Alabama. Visit her Linkedin profile to know more.

Stokes, a graduate of Mercer University in Macon, Georgia, focused her formal studies on physics and biomedical engineering. Since graduating, she has been employed by Pisces Corporation and The Boeing Company. Stokes now leads GSH in supplying reliable, high quality structures to the housing industry.

The Federal Emergency Management Agency has confidence in Stokes and GSH. The company has been contracted to provide Manufactured Housing Units (MHU) for FEMA since 2012. Recently, FEMA awarded GSH a $28.5 contract to build modular homes in support of Hurricane Harvey relief efforts. Creating jobs in eight states, the FEMA/GSH contract is a boon, directly and indirectly, for job seekers and local businesses. In addition to government contracts, Barbara Stokes’s LinkedIn profile states that GSH offers “in-house project management leadership and independent engineering with over 30 years in the overall planning, foundation, development, installation, and inspection of commercial and residential structures.” Visit cullmantimes.com to know more about Barbara Stokes.

In addition to her professional accomplishments, Barbara Stokes maintains a healthy work/life balance as an avid volunteer in her community. Her husband and business partner, Scott, raise three kids as they manage their flourishing company.

View: http://markets.businessinsider.com/news/stocks/Huntsville-Alabama-Based-Company-Awarded-28-5-Million-FEMA-Contract-1002883259

Why You Should Use Micro-Influencers In Your Social Media Campaigns

When creating a social media campaign, it is a good idea to incorporate influencer marketing into your strategy. Influencer marketing is when you get a popular social media profile to give you a positive mention or review.

There are two kinds of influencers. Most businesses go straight to the large influencers. These are influencers with hundreds of thousands of followers. However, they often have a very broad audience. Their audience is interested in various things. This can be good for you if you have a large business that appeals to many people.

If, however, you have a business that is particularly specific and appeals to a specific audience and demographic, then you should consider using micro-influencers. Micro-influencers are smaller influencers that do not have as large a following as macro-influencers. However, their following is often more targeted to a specific niche. They are also often more engaged. You may reach fewer people, but by using micro-influencers, you can get higher conversion rates.

You may even have customers and followers who are micro-influencers themselves. These people will be more likely to be willing to work with you, and their audience will be more likely to be aligned with your own.

You can also simply search for micro-influencers by conducting a social media search using various hashtags and keywords. Make sure to be as specific as possible. There are also tools, like Mention, that help you find influencers.

How Political Campaigns Are Being Played On Social Media

Social media campaigns are starting to play a larger role in political elections. Take Doug Jones’ recent win in Alabama, for example. This is the first time a Democrat won a Senate seat in Alabama in twenty five years. A large part of his success can be traced back to his online campaigns, especially on social media.

Doug Jones used an online platform called ActBlue to raise money for his campaign. ActBlue has raised over 474 million dollars overall for all of its users during this year alone.

Of course, Doug Jones is not the first to use online funding for an election campaign. Former President Barack Obama did the same thing in 2008 when he was running for the presidency for the first time. Barack Obama also used social media platforms such as Youtube to spread his message.

Politicians all around the world are starting to use online resources. For example, in the race for the presidency in Finland, the one who came in second place had very little resources in terms of funding and staff, but still managed to come in second place because of his efforts on social networks such as Facebook and Twitter.

Social media now offers a window into data about election campaigns. Since election campaigns are now using social media platforms, data can be pulled from those platforms to find out more about their campaigns. In general, crowdfunding and online campaigns are the future of political elections.

Overcoming Challenges With Twitter

For people who get involved with social media platforms like Twitter, there are plenty of challenges that they have to face, especially if they are used to other platforms like forums. One thing that people are going to notice is that it is a lot different from a forum. One of the things that people who are new to social media platforms need to figure out is how to reach people. With forums, the topics appear on the page. If the user wants to engage or read a topic, he just has to click on it. With social media, topics are found by typing in a keyword.

The keyword will take the user to search results like on a search engine. There he will find either tweets or posts that are relevant to the keyword depending on the platform. He has the option of looking through the posts until he finds a topic that he wants to reply to. Then he just has to reply to the topic. Once he does it enough, he will establish himself as part of the community. He will also gain followers.

Another challenge that is specific to Twitter is the character limit. Twitter is known for having a limited space to share a thought. Therefore, the user has to learn how to complete his thought within the limit. Fortunately, this limit has been lifted and there are new features being added to the social media platform.

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